WHAT WE ARE DOING
We translate the specific needs and requirements our clients may have into solutions that are innovative and implementable in order to improve the performance of a company.
Collaboration is a key factor. We integrate the knowledge and feedback from engagement with the key drivers of an organization who are relevant to the project. This may be the management team, the R&D department, manufacturing, marketing, and/or sales. Together with these business unit, we develop the strategic business plan.
Next, this road map is utilized to develop and implement the chenge phases. It also helpful to determine whether or not the company has the organizational capacity to ensure that the opportunities can be implemented effectively.
It is pointless to develop a strategy but to omit implementation and measurement. These are often elements of a strategy that are forgotten. The key and ongoing proof of progress is a well-pondered, planned execution. This is the blueprint for success that is on its way.
To ensure that the strategy is guided down the right track and to achieve maximum gains and benefits, continuous management of the imploementation is required.
An essential indicator of the level of success, but also of required corrective actions that need to be taken to ensure that the goals are met within the established time frames, is ongoing measurement.
CLIENT SERVICES
Advisory and consulting services rely too often on a “one size fits all” or “plug & play” methodology. In contrast to this, we believe that solutions should be designed together with our clients, and that each client and project is unique. In this way, we develop solutions that are not only personalized but that are relevant.
The MX BRAND DEVELOPMENT team guarantees that future changes within a company have impact and effects. In the next step, the relevant departments and processes are aligned to support the implementation of the proposed strategy from launch to long term.
Expansion planning (Global, regional, and local)
Be it a company or an existing or a new brand we have years of expertise in market penetration within or beyond existing borders on a global scale.
Training program development and implementation
When it comes to improve the performance of a company, the staff assume a core role. They need to be effective and aligned in order to contribute to the goals and to ensure that the strategy is successful. Here, the key is training, communication, and empowerment.
- Organizations
- Operations
- Product
- Sales
- Cultural, language
Brand support
We determine whether the current brand support model is effective and suitable as a platform on which the new initiatives can be built and driven.
We consider market position, market changes, competitors, product selection and positioning, marketing suitability and cultural awareness, if this is relevant to an expansion beyond current borders.
Market research
This includes market identity, market entry and opportunity, export potential, category landscape, pricing matrix, international markets, and brand awareness.
Product development
We have much experience in developing new or enhancing existing products that may range from mainstream to luxury. In order to be successful, the product development must encompass the core company and brand values. Product development should not be an isolated function.
Quality management
Long-term success depends on the critical precondition that the product which is produced and delivered will deliver the brand promise every time. We ensure that both the manufacturing quality assurance processes and the customer relations are aligned so as to satisfy the end user.
Change management
No matter which change is involved (restructuring, new processes or systems, leadership changes etc.) It is necessary to examine which effects the future changes will most likley produce within a company so that the company continues to prosper.
An essential part of this process is to understand the company’s core values because they are evident in the corporate culture and the general work ethic. If these values change, so will do other organizational elements which are interrelated. This must be considered.
Accordingly, and depending on the case, some things may need to be realigned in order to improve performance or to maintain alignment (and performance). A smooth engagement in the course of the evolving process requires to be well- prepared and to have well-informed teams.
BUSINESS
& OPPORTUNITY ASSESSMENT
We work with individuals and businesses of all sizes and develop and achieve their defined goals, keeping the necessary balance between long term aspirations and short term performance. We focus on the key drivers such as:
- Effective methodology of the teams management, sales, trainers and customer relations
- Cultural awareness of new markets
- Customer support
- Team training encompassing operations, marketing, sales and logistics
- Quality control
- Factory design and layout
STRATEGY
No matter whether the object of consultation is a new product, enhanced business strategies or international or domestic growth, we can offer our strong situational experience, our leadership and our analytical skills in order to achieve brilliant results and to make a lasting impact.
We are passionate about developing talent and optimizing businesses in order to achieve their growth aspirations and we work as an integral part of the team. Our hands on side-by-side management style plays a key role to help achieving growth, to transit or integrate businesses, teams and products.
- Business planning
- Expansion planning and execution domestic and international
- Action planning
- Competitive advantage
- Branding
- Market positioning
- License development
- Launch planning and execution
- Retail development and planning
- Team methodology assessment, development, KPI, structure
- Benchmarking
- Customer Relationship Management (CRM)
BRAND VALUES
Be it mainstream or luxury brands, delivering the brand promise to the end user is a key factor. At the same time, your brand’s essence and personality must be communicated effectively.
- Brand identity
- Market research
- Competitive assessment, demographics of the market, customer target, style, design, price point, suitability
- Product development
- Manufacturer brands
- Private label (in house) brands
- Hospitality
- Website
Situational experience
We have traveled to over 50 countries in the Asia Pacific, Middle East, Europe, North America and South America to create new opportunities and to further growth and innovation in established businesses.
This experience enabled us to unite worldwide manufacturing, distribution, retail and hotel projects and to bring relevant and current know how to every project.
Our experience is from the real world in business development, licensing, export, product development, retail, B2B and B2C sales, training and more.
